“I think that this situation absolutely requires a really futile and stupid gesture be done on somebody's part.”
…. so they came up with Earth Hour, a feel-good gesture which is about as useful as everyone in the world standing on one leg for an hour. But I will be doing my part for Earth Hour; I intend to close my eyes in order to be in the dark like everyone else. And it will accomplish essentially the same thing as if I’d shut off my lights for that hour – exactly nothing!